And Now - Win the Peace - Vote Labour - poster

The Labour Party issued this general election campaign poster in 1945. The design incorporates a large 'V', representing Victory in the Second World War. The 1945 election resulted in a landslide win for Clement Attlee's Labour Party. Attlee's promise to 'win the peace' by looking to the future captured the national mood more successfully than the Conservative Party's policy of focusing on the past and Churchill's achievements as wartime leader.
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L 500 mm; H 738 mm
© Museum of London
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